Samsung wanted to give iPhone users a way to experience its ecosystem before committing to a switch.
The result was iTest, a mobile web experience that recreated the look and feel of a Samsung device directly on an iPhone. Users could explore familiar interactions, receive simulated calls and messages, and discover Samsung features without changing devices.
The experience reached more than 10 million users across 227 countries, turning product trial into a highly shareable global campaign.
I contributed to the visual design of the mobile experience, as well as supporting the social and digital campaign creative used to launch it.
Product Designer · Visual design · Campaign design · Digital experience
