After was a new dating app built around healthier, lower-pressure relationships. I led the product and brand design from 0→1, helping shape both how the proposition showed up visually and what needed to be in the first version of the product.
For the MVP, I defined the core feature set around the behaviours After wanted to encourage, including respectful unmatching, positive daily prompts and user verification, creating a clearer point of difference in a crowded dating market.
Alongside the product experience, I developed a bold, playful and inclusive visual identity designed to make the brand feel distinctive without adding complexity to the experience.
Lead Product Designer · 0→1 product design · Brand strategy · MVP definition · Visual design
