Shaping products with commercial instinct & human care
I currently lead product design for Growth at Voy, owning design across our largest category from acquisition through to the core treatment experience. I help shape how people start treatment confidently, stay engaged and get lasting value from it.
Before Voy, I led product design at Dojo Bookings, worked across 0→1 ventures at Paloma, and designed products for startups and established businesses across London, Auckland and New York.
I’m drawn to ambitious product companies where design has a real seat at the table, and to thoughtful, low-ego teams that care deeply about what they build. I like turning ambiguity into clear product direction, while staying close to customers and the craft.
Values
Challenging Norms ✷ Continuous Improvement ✺ Embracing Ambiguity ✻ Mutual Respect ✹ Keeping it Simple ✷ Candid Relationships ✺ Getting it Done ✷ Endless Passion ✽ Glass Half Full ✶ Empathetic Connections ✽ Trusting Your Gut ✷ Serious About The Craft ✶ Not So Serious about Yourself
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Led growth product design for Voy’s largest category, UK Weight Loss, a £XXXm ARR business growing, 120%+ YoY, across web and app, from acquisition through treatment management, retention and cross-sell.
Designed acquisition and subscription experiences that shifted customer behaviour towards longer plans, with M3 retention moving from 50% to 65%+ and an estimated £XXm+ year-one ARR impact.
Built cross-sell from 0→1 across acquisition and in-app experiences, reaching 40% attach at acquisition and £Xm ARR within one quarter.
Re-architected Voy’s core treatment management experience into a scalable product system supporting multiple categories, markets and global expansion.
Led complex product initiatives across Design, Product, Engineering and Clinical, combining research, rapid experimentation and hands-on craft to ship at pace. -
Dojo Bookings is a B2B2C restaurant management and reservations platform, helping restaurants manage bookings, payments and guest experiences.
Led product design for Dojo Bookings, helping scale the platform 10x to 3K+ restaurants and 400K+ weekly bookings across the UK & Ireland.
Set design direction and helped shape the product roadmap, defining priorities across acquisition, payments and restaurant operations.
Designed the integration between Dojo Bookings and Dojo Payments, enabling deposits and cancellation charges to help restaurants reduce no-shows.
Launched campaign attribution tools that helped restaurants understand which marketing channels drove bookings, reaching 17% adoption within 3 months. -
Paloma is one of the largest and most successful venture studios in Australasia. They create, accelerate, incubate and fund new ventures and digital products.
As Product Design Lead, I spearheaded projects starting from initial research and strategy, all the way to successful delivery, while maintaining a strong collaboration with our dedicated product and technology teams.
I also took on the responsibility of mentoring a talented designer in our Auckland office, ensuring their professional development and empowering them to consistently deliver exceptional work.
palomagroup.com -
During my time at Roam, a global digital consultancy, I helped clients design, build, and grow exceptional digital-first businesses and products.
Our team of experienced consultants brought the inventiveness and agility of a startup to deliver successful, secure, and desirable solutions for enterprise clients.
Our approach focused on simplicity, elegance, and efficiency, ensuring rapid delivery and solid engineering practices.
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During my tenure at DDB Group Aotearoa NZ/Tribal NZ, an esteemed advertising and communications agency, I played a pivotal role in developing innovative campaigns and delivering strategic marketing services.
Our agency's commitment to bold and imaginative ideas allowed us to captivate audiences, prompting them to think, feel, and take action. These efforts consistently yielded tangible growth for our clients, as evidenced by the numerous industry accolades and recognition we received, highlighting our effectiveness and creativity.
In close collaboration with creative and production teams, I contributed to the realisation of digital concepts, ensuring exceptional user experiences. By shaping the tone, appearance, and functionality of client projects, I ensured their alignment with the brief and brand guidelines.
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During my internship at 360 Design in New York, I created intuitive visual design solutions and collaborated with a multi-disciplinary team. I presented to diverse clients, worked closely with strategists and developers, and gained valuable experience in client engagements.
Initially selected for a three-month Design Internship through the AUT interNZ 2016 International Scholarship, I was lucky enough to extend my time there by an additional six months, contributing to the team and projects.
Experience
Let’s see what we can create together
