Work · Hospitality & Travel Tech

Turning ResortPass’s rebrand into a scalable product system

ResortPass was rolling out a new brand across its B2C and B2B products and needed a design system that could translate the new identity into a consistent, scalable digital experience.

As a Senior Product Designer in a team of three, I helped define the product UI, build the component system and led the documentation needed for ResortPass’s team to implement and evolve it independently.

Senior Product Designer · Design systems · Visual design · Documentation · Delivery

My Role & Contributions

  • Led documentation to ensure clear, comprehensive guidelines for future scalability.

  • Collaborated with designers to define and refine system components.

  • Worked closely with ResortPass to align the system across B2B and B2C platforms.

  • Ensured consistency across breakpoints and technologies through rigorous testing.

  • Provided detailed guidance on colour, typography, and UI elements.

Design Approach

We explored design directions for core product pages, refining colour palettes, typography, and UI elements. Once approved, we built and tested a flexible design system, ensuring adaptability across screen sizes and platforms.

With a strong focus on documentation, I created clear usage guidelines, streamlining implementation and empowering the Resort Pass team to maintain the system independently.

“What sets them apart is their ability to maintain incredibly high standards without requiring constant oversight. Their latest project for us, creating an exhaustive design system, showcased their attention to detail with pixel-perfect execution. The documentation was thorough and implementation-ready.”

— Sarah Argus, Lead Product Manager

We delivered an implementation-ready design system that gave ResortPass a consistent foundation for rolling its new brand across B2C and B2B products.

Clear component behaviour, responsive rules and detailed documentation made it easier for the internal team to implement the system consistently and continue evolving it without relying on ongoing design support.

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